ศ.ดร.ฉัตรเฉลิม อิศรางกูร ณ อยุธยา
คณบดีบัณฑิตวิทยาลัย
INTERNATIONAL COLLEGE
MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL PROGRAM)
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A BUSINESS PLAN STUDY: A CASE STUDY OF ON-DEMAND REPAIR AND DELIVERY MOBILE PLATFORM [ 2566 ]
AUTHOR: SRIVICHAI POOSIKIAO
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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A STUDY OF A BUSINESS PLAN: TRANSPORTATION SERVICE FOR THE ELDERLY [ 2565 ]
AUTHOR: RANCHIDA PRASOMRAT
ADVISOR: Assistant Professor Dr. Dissatat Prasertsakul
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A STUDY OF A BUSINESS PLAN: THE ADJUSTABLE DESK [ 2565 ]
AUTHOR: MESANEE OUPARTHUMP
ADVISOR: Assistant Professor Dr. DISSATAT PRASERTSAKUL
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THE EDC OUTDOOR AND TACTICAL STORE [ 2565 ]
AUTHOR: NITINAND SATIMANONT
ADVISOR: Assistant Professor Dr. DISSATAT PRASERTSAKUL
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A STUDY OF A BUSINESS PLAN: A CASE STUDY OF AMPRINT CO.,LTD. [ 2565 ]
AUTHOR: KANYAMANEE WANGWONGSAKUL
ADVISOR: Assistant Professor Dr. Dissatat Prasertsakul
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EV FOREVER: A ONE-STOP-SERVICE EV CONVERSION PLATFORM [ 2565 ]
AUTHOR: KAKKANINE SUPSUWAN
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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DEPRESSION TREATMENT PLATFORM BUSINESS PLAN [ 2565 ]
AUTHOR: WEERAPHATTRA WORADECHACHAN
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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ONE-STOP-SERVICE SMART HOME BUSINESS PLAN [ 2565 ]
AUTHOR: THANAS SIMAKAJORNBOON
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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A STUDY OF A BUSINESS PLAN: A CASE STUDY OF “THE NEW GROWING SEGMENT OF FOOD DELIVERY FOR PACKAGING BUSINESS“ [ 2565 ]
AUTHOR: PAKAPHOL TIPTIPAKORN
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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BUSINESS PLAN FOR BODY TRUCKS AND PICKUP ACCESSORIES [ 2565 ]
AUTHOR: SORNRAM SANGUTAI
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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BUSINESS PLAN FOR SUPERFOOD POWDER [ 2565 ]
AUTHOR: KEDSIREE PISANPRACHARAK
ADVISOR: Assistant Professor Dr. VARANG WIRIYAWIT
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STUDY OF A BUSINESS PLAN: A CASE STUDY OF “THE NEW GROWING SEGMENTS OF BIOPESTICIDE IN THAILAND” [ 2565 ]
AUTHOR: TAWAIPOL CHAOWANACHOTIMAPORN
ADVISOR: Assistant Professor Dr. Dissatat Prasertsakul
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AN EXTENDED THEORY OF PLANNED BEHAVIOR FOR DIGITAL ENTREPRENEURSHIP INTENTION [ 2565 ]
AUTHOR: WIANGCHAI NGAMKANOKWAN
ADVISOR: Associate Professor Dr. VEERA BHATIASEVI
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BUSINESS PLAN FOR VIT-POP BRAND FUNCTIONAL DRINK [ 2565 ]
AUTHOR: SASINIPHA CHEAUDOMSAP
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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BUSINESS PLAN PREMIUM ONE-STOP CAR GARAGE PERFORMHUB [ 2565 ]
AUTHOR: KANTAPONG KERDPOLTANAKUL
ADVISOR: Associate Professor Dr. APIRADEE WONGKITRUNGRUENG
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A STUDY OF A BUSINESS PLAN: A CASE STUDY OF “ORAL MOISTURIZING PRODUCTS IN THAILAND FOR PEOPLE WITH XEROSTOMIA” [ 2565 ]
AUTHOR: PATCHARAPA KUDEESRI
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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A STUDY OF A BUSINESS PLAN: A CASE STUDY OF THE KNITWEAR CLOTHING BRAND [ 2565 ]
AUTHOR: SIRIWAN JATUPHONNOPARAT
ADVISOR: Assistant Professor Dr. Dissatat Prasertsakul
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CUSTOMIZED DOG FOOD [ 2565 ]
AUTHOR: PORNTIP KIATNIRAN
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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CHALLENGES IN DESIGNING AND GETTING ASSISTIVE ROBOTS TO BLEND INTO THE FUTURE ENVIRONMENT [ 2565 ]
AUTHOR: PITIPAT SANGPHADUNG
ADVISOR: Lect.Dr. JESPER OLE DOPPING
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A STUDY OF A BUSINESS PLAN: A CASE STUDY OF THE DUST REMOVER SOLUTION [ 2565 ]
AUTHOR: JINTAVEE ASAVACHAIWONG
ADVISOR: Assistant Professor Dr. DISSATAT PRASERTSAKUL
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FACTOR AFFECTING THE INTENTION TO ADOPT E-BOOK APPS [ 2564 ]
AUTHOR: CHAWISA LINJONGSUWAN
ADVISOR: Assistant Professor Dr. KANDAPA THANASUTA
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THE IMPACT OF SPONSORSHIP DISCLOSURE ON CONSUMER ATTITUDE TOWARDS SPONSORED CONTENT AND SOURCE CREDIBILITY [ 2564 ]
AUTHOR: NANTIKA PHUKPIANLERT
ADVISOR: Assistant Professor Dr. KANDAPA THANASUTA
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BUSINESS PLAN FOR ESTABLISHING A MEN’S UNDERWEAR STORE VIA ONLINE CHANNELS [ 2564 ]
AUTHOR: NARATORN CHODDUMRONGSATAPORN
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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BUSINESS PLAN: BAG UP ONLINE APPLICATION FOR TRIP OPTIMIZATION [ 2564 ]
AUTHOR: TEERAWUT RAMBUTRA
ADVISOR: Assistant Professor Dr. THANARERK THANAKIJSOMBAT
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SOCIAL COMMERCE PLATFORM FACTORS AND THE PURCHASE OF THAI DESIGNED BRANDS [ 2564 ]
AUTHOR: CHONTHICHA APICHONPONGSA
ADVISOR: Assistant Professor Dr. KANDAPA THANASUTA
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HOW THE SUCCEEDING NEXT GENERATION CREATE THEIR OWN OPPORTUNITIES AND MANAGE THE DISTANCE TO THE FAMILY BUSINESS [ 2564 ]
AUTHOR: THANAPORN SRIVIROJMANEE
ADVISOR: Lect.Dr. JESPER OLE DOPPING
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THE DETERMINANTS OF CAPITAL STRUCTURE FOR THAI LISTED COMPANIES IN MAI CAPITAL MARKET [ 2564 ]
AUTHOR: VORAWIN SIRISOOK
ADVISOR: Assistant Professor DR. BENJALUX SAKUNASINGHA
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THE IMPACT OF ORGANIZATIONAL CULTURE ON THE INNOVATION AND PERFORMANCE OF SMES: A COMPARATIVE STUDY BETWEEN GERMANY AND THAILAND [ 2564 ]
AUTHOR: STEFAN KUHN
ADVISOR: Associate Professor Dr. VEERA BHATIASEVI
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SUSTAINABLE LUXURY MARKETING IN JEWELRY: THE CUSTOMERS’ PERSPECTIVE [ 2564 ]
AUTHOR: WEN-YUN CHANG
ADVISOR: Associate Professor Dr. VIRIYA TAECHARUNGROJ
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HOW “KOREAN” AS A CULTURAL CATEGORY IS CREATED AND WORKED INTO THE THAI MARKET [ 2564 ]
AUTHOR: HANA LEE
ADVISOR: Lect.Dr. JESPER OLE DOPPING
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BUSINESS PLAN FOR ONLINE FASHION STYLISTS [ 2564 ]
AUTHOR: KHWANKAMON GUAYRAKSA
ADVISOR: Assistant Professor Dr. VARANG WIRIYAWIT
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CSR PREFERENCES OF COMMUNITIES AROUND AN INDUSTRIAL ESTATE IN CHONBURI, THAILAND: CONJOINT AND CLUSTER ANALYSIS [ 2563 ]
AUTHOR: SIRAPRAPA PANTHONG
ADVISOR: Associate Professor Dr. VIRIYA TAECHARUNGROJ
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DRIVERS, CHALLENGES, AND NEEDS OF ENTERPRISE’S BLOCKCHAIN ADOPTION [ 2563 ]
AUTHOR: CHAVISA SUWANPOSRI
ADVISOR: Associate Professor Dr. Veera Bhatiasevi
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BUSINESS PLAN FOR ONLINE WOMEN CLOTHING STORE [ 2563 ]
AUTHOR: NICHAKARN SAENGTHONGPINIJ
ADVISOR: Assistant Professor Dr. VARANG WIRIYAWIT
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ANALYZING CONSUMERS’ BUYING BEHAVIOR REGARDING ONLINE PURCHASING IN THAILAND [ 2563 ]
AUTHOR: PORNPIMAT THAWORN
ADVISOR: Lecturer Dr. Varang Wiriyawit
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A CASE STUDY OF COMMUNICATION ISSUES IN A MEDICAL FIRM IN THAILAND [ 2563 ]
AUTHOR: SAMITA PANDEY
ADVISOR: Lecturer Dr. Varang Wiriyawit
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CHALLENGES OF THAI MANUFACTURING SECTOR IN THE IMPLEMENTATION OF TECHNOLOGY IN THE 4TH INDUSTRIAL REVOLUTION [ 2563 ]
AUTHOR: INTOUCH ANUPUNSWANG
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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THE TECHNOLOGICAL DISRUPTION IN EDUCATIONAL LEARNING AMONG UNIVERSITY UNDERGRADUATE STUDENTS: A CASE STUDY OF COVID-19 [ 2563 ]
AUTHOR: NATNAPIN SUVANNIKKA
ADVISOR: Lect.Dr. JESPER OLE DOPPING
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WHY DO PEOPLE POST INSTAGRAM STORIES? A QUALITATIVE STUDY OF REGULAR INSTAGRAM USERS IN BANGKOK, THAILAND [ 2563 ]
AUTHOR: NUTNICHA KEERAKIATWONG
ADVISOR: Associate Professor Dr. Viriya Taecharungroj
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BUSINESS PLAN FOR ESTABLISHING A SUSHI RESTAURANT IN SUBURBANS AREA [ 2563 ]
AUTHOR: PANWAD UPASIT
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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BUSINESS PLAN FOR P.S. MOULDING INDUSTRIAL COMPANY LIMITED: A CASE STUDY IN A FAMILY-OWNED BUSINESS IN NAKHON PATHOM PROVINCE [ 2563 ]
AUTHOR: PORAMAT RUANGKANA
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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A STUDY OF A BUSINESS PLAN: A CASE STUDY OF “SAOCHINGCHA BUDDHA BUCHA CO., LTD.” [ 2563 ]
AUTHOR: SARIN PHUSOMJIT
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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THE EFFECTS OF ORGANIZATIONAL CULTURE ON PERCEIVED EMPOWERMENT, WORKPLACE STRESS, DISCRIMINATION, AND ENGAGEMENT OF THAI EMPLOYEES IN FOREIGN SUBSIDIARIES IN THAILAND [ 2563 ]
AUTHOR: TITIWORLADA KORJITTAWANIT
ADVISOR: Assistant Professor Dr. Supara Kapasuwan
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FACTORS AFFECTING THE INTERNAL AUDITORS’ READINESS FOR THE DIGITAL TRANSFORMATION [ 2563 ]
AUTHOR: NADTA SAENGSITH
ADVISOR: Assistant Professor Dr. Phassawan Suntraruk
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BUSINESS PLAN FOR HEALTHY COCONUT MILK ICE CREAM [ 2563 ]
AUTHOR: TARIKA THAWORNJIRAUNGKUL
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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BUSINESS PLAN FOR EUROPEAN CAR PARTS AND ACCESSORIES SERVICE CENTER [ 2563 ]
AUTHOR: YANIN CHONGTHAWIWILAI
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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BUSINESS PLAN (NEW TARGET MARKET FOR AEKKARNPIM PRINTING) [ 2563 ]
AUTHOR: THIKHAMPHORN CHAROONCHAIKANAKIT
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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RISK ASSESSMENT IN CONTRACT SIGNING FOR INTELLECTUAL PROPERTY TRADING IN THE ENTERTAINMENT AND MEDIA INDUSTRY [ 2563 ]
AUTHOR: WEERAWIT LOETWATTHANASAKUN
ADVISOR: Assistant Professor Dr. Supara Kapasuwan
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THE INTENTIONS AND ATTITUDE OF BANGKOKIANS TOWARDS OPENING A NEW KETO RESTAURANT AND KETO BAR [ 2563 ]
AUTHOR: SHARIQ KANWAR
ADVISOR: Lecturer Dr. Apiradee Wongkitrungrueng
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BUSINESS PLAN FOR MESH FOODS [ 2563 ]
AUTHOR: PUNSIRAYA HIRUNKHOUDOM
ADVISOR: Assistant Professor Dr. Dissatat Prasertsakul
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TUVE TRADING AB; IMPORTING CASHEW NUTS FROM THAILAND TO SWEDEN [ 2563 ]
AUTHOR: MARTIN ANDERSSON
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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FACTORS INFLUENCING CONSUMERS’ PURCHASE INTENTION FOR SUBSCRIPTION VIDEO-ON-DEMAND (SVOD) SERVICES IN THAILAND [ 2563 ]
AUTHOR: TUANGPORN LEOWARIN
ADVISOR: Assistant Professor Dr. Chanchai Phonthanukitithaworn
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A STUDY OF CONSUMER NEEDS OF GANGHOON: AN APPLICATION FOR READING STOCK NEWS [ 2563 ]
AUTHOR: CHANWIT VORAAKAN
ADVISOR: Assistant Professor Dr. Supara Kapasuwan
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THAI GENERATION Z COMMUNICATION SATISFACTION: IMPLICATIONS FOR THEIR IDEAL WORKPLACE [ 2563 ]
AUTHOR: HIROMU SAWADA
ADVISOR: Assistant Professor Dr. Malinvisa Sakdiyakorn
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ONLINE MEDIA CHANNELS AS DRIVERS OF LOVE GUITAR BRANDS [ 2563 ]
AUTHOR: SIWAROJ NUTTARAK
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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THE IMAGE OF SOUTHEAST ASIA: IDENTIFYING A SUPRANATIONAL IMAGE OF SOUTHEAST ASIA USING MACHINE LEARNING [ 2562 ]
AUTHOR: KRANTHARAT SUKANTHONG
ADVISOR: Assistant Professor Dr. Viriya Taecharungroj
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A STUDY OF BUSINESS PLAN OF COLLAPSIBLE STAINLESS STEEL WITH 2 IN 1 FUNCTION CUP [ 2562 ]
AUTHOR: NONGNAPAS YUWAPAN
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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HOW TO STRENGTHEN THAILAND'S PUBLIC PRIVATE PARTNERSHIP (PPP) FRAMEWORK IN RAIL SECTOR [ 2562 ]
AUTHOR: CHAYASIT CHITRAMVONG
ADVISOR: Asst.Prof.Dr. Sarayut Nathaphan
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FACTORS DRIVING CONSUMERS' INTENTION TO PURCHASE CLOTHES ONLINE: A STUDY OF CONSUMERS IN THAILAND [ 2562 ]
AUTHOR: ORAPHAN BOONMAK
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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PERMISSION-BASED MOBILE MARKETING FOR CREDIT CARD INDUSTRY IN BANGKOK [ 2562 ]
AUTHOR: SUPATPHOL OSATHANONDA
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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DETERMINANTS OF THE FIRST DAY PERFORMANCE OF INITIAL PUBLIC OFFERINGS IN THAILAND’S STOCK MARKET [ 2562 ]
AUTHOR: SUPISARA VALITVARANGKUL
ADVISOR: Lecturer Dr. Benjalux Sakunasingha
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THE STUDY OF CONSUMER ATTITUDES TOWARD ONLINE FOOD DELIVERY SERVICES BY THAI PEOPLE IN BANGKOK [ 2562 ]
AUTHOR: PURINUT CHEAMBUNCHONG
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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BLOXX NOISE SOLUTION [ 2562 ]
AUTHOR: ATICHA BOONYARANGKUL
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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OPERATIONAL PERSPECTIVES UNDER BALANCED SCORECARD AND IN RELATION TO FINANCIAL PERFORMANCE: A SURVEY OF SMES HOTEL MANAGER IN PHUKET [ 2562 ]
AUTHOR: ANCHALIN SRIRONGKAWAT
ADVISOR: Lecturer Dr. Benjalux Sakunasingha
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BUSINESS PLAN: AESTHETIC CLINIC IN MYANMAR [ 2562 ]
AUTHOR: EKARIE MOORE
ADVISOR: Lecturer Dr. Thanita Buranatrakul
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BUSINESS PLAN FOR EXPANSION OF FLIPSTEP FOOTWEAR IN RETAIL SHOPS IN THAILAND [ 2562 ]
AUTHOR: KANCHANA PANDEY
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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BUSINESS PLAN FOR EXPANSION OF GLORIETTA JEWELS (FAMILY OWNED BUSINESS) VIA MARKETING AND LOCALIZING [ 2562 ]
AUTHOR: SHRIYA SINGH
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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ATTRACTING TALENT: EXAMINING WORKPLACE LOCATION ATTRIBUTES APPEALING TO GENERATION Y AND Z TALENT [ 2562 ]
AUTHOR: WASUTHON WISUCHAT
ADVISOR: Assistant Professor Dr. Viriya Taecharungroj
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A STUDY OF BUSINESS PLAN OF MOISTURIZER FOR MAKE-UP [ 2562 ]
AUTHOR: APHIPHAT WONGWAIPUN
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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BUSINESS PLAN: THE EMPIRE QUALITY SEED SOLUTIONS [ 2562 ]
AUTHOR: AUNG CHAN MYAE
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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A STUDY OF BUSINESS PLAN: A CASE STUDY OF ''GREASE MONKEY'' A MULTI-SERVICE PLATFORM FOR HEAVY DUTY INDUSTRY [ 2562 ]
AUTHOR: TANASIT PIYAMAETEEWAT
ADVISOR: Associate Professor Dr. Veera Bhatiasevi
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BUSINESS PLAN: WECARE (ELECTRONIC HEALTHCARE SERVICE APPLICATION) [ 2562 ]
AUTHOR: KUNGSADARN MUPATTARAROT
ADVISOR: Lect.Dr. Thanarerk Thanakijsombat
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A STUDY OF BUSINESS PLAN FOR CANNED PLA TOO SA TIA [ 2562 ]
AUTHOR: NETINUN SIMSAKUL
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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A STUDY OF BUSINESS PLAN FOR DEVELOPING MALI - SYNTHETIC LEATHER PRODUCT BRAND [ 2562 ]
AUTHOR: PANIPAK CHUENJITPAEW
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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A STUDY OF BUSINESS PLAN OF A HOSPITAL-BASED NURSING HOME SERVICE: A CASE STUDY OF A MEDIUM-SIZED HOSPITAL IN NAKHON RATCHASIMA PROVINCE, THAILAND [ 2562 ]
AUTHOR: SARANPORN TRISUKKASEM
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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A STUDY OF THE BUSINESS PLAN OF BRACETAINER-BRACELET PLASTIC CONTAINER [ 2562 ]
AUTHOR: SIRINYA PIYAPHAKDEESAKUL
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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A STUDY OF BUSINESS PLAN OF “MEDICAB”, THE ONLINE PLATFORM FOR HEALTHCARE TRANSPORTATION SERVICES [ 2562 ]
AUTHOR: CHOTIKA CHOTCHUENG
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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A STUDY OF THE BUSINESS PLAN OF YOUNG INVESTOR – INVESTING APPLICATION FOR YOUNG GENERATION [ 2562 ]
AUTHOR: PATA PUNTURAUMPORN
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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A STUDY OF BUSINESS PLAN FOR: LEE’S CHOICE – A FAMILY-SAFE AND ECO-FRIENDLY LAUNDRY DETERGENT [ 2562 ]
AUTHOR: LEIGH PEARSON
ADVISOR: Lecturer Dr. Kandapa Thanasuta
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BUSINESS PLAN FOR WET WIPE FOR MOBILE PHONES AND DEVICES [ 2562 ]
AUTHOR: AUSANISA KAEWSRINGAM
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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ENHANCING SUPPLY CHAIN FLEXIBILITY THROUGH CROSS DOCKING [ 2562 ]
AUTHOR: PHATCHARIKA NAUNTHONG
ADVISOR: Lecturer Dr. Varang Wiriyawit
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AN ANALYSIS OF TRIPADVISOR SHOPPING MALL REVIEWS IN THAILAND [ 2562 ]
AUTHOR: ADAMAS SUWANPRASIT
ADVISOR: Assistant Professor Dr. Viriya Taecharungroj
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ASSESSING PASSENGERS’ BUYING BEHAVIORAL INTENTIONS TOWARD LOW COST CARRIERS IN THAILAND [ 2561 ]
AUTHOR: CHAWANNUCH WUNGROTJANARUT
ADVISOR: Lect.Dr. Xiaoxia Wei
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BUSINESS PLAN FOR MOISTURIZER SUNBLOCK SPRAY FOR THAI MEN [ 2561 ]
AUTHOR: THANIDA SANMANEE
ADVISOR: Lect.Dr. Thanarerk Thanakijsombat
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FACTORS INFLUENCING CUSTOMER'S PURCHASE INTENTION OF OTOP PRODUCTS [ 2561 ]
AUTHOR: THANAWAN POONSIRIWIT
ADVISOR: Asst.Prof.Dr. Viriya Taecharungroj
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FACTORS INFLUENCING CONSUMERS' ONLINE PURCHASE INTENTION: A CASE OF LUXURY WOMEN'S HANDBAGS IN BANGKOK [ 2561 ]
AUTHOR: PEMIKA SINPRASONG
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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IMPORTANT SELECTION CRITERIA IN FAMILY BUSINESS SUCCESSION AND THE TRANSFER OF SOCIAL NETWORK IN FAMILY BUSINESS [ 2561 ]
AUTHOR: PUTTIPONG KITTIDUSADEE
ADVISOR: Asst.Prof.Dr. Nuntana Udomkit
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BUSINESS PLAN: ALUMINUM DOOR, RIGHT TRADING COMPANY LIMITED [ 2561 ]
AUTHOR: SARANPAT SUWANNAKUL
ADVISOR: Lect.Dr. Thanarerk Thanakijsombat
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ANALYSING AND POSITIONING HERB AND SEASONING PRODUCTS ON ALIBABA USING PRICE-BENEFIT POSITIONING MAPS [ 2561 ]
AUTHOR: KANYAPA AMORNANGUBOLKUL
ADVISOR: Asst.Prof.Dr. Viriya Taecharungroj
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SUBTLE CUES AND OTHER-REGARDING BEHAVIORS: EVIDENCES FROM ECONOMIC GAME EXPERIMENTS [ ]
AUTHOR: CHOONG HONG YEAP
ADVISOR: Assistant Professor DR. YINGYOT CHIARAVUTTHI
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BUSINESS STARTUPS BY CHINESE IMMIGRANTS IN THAILAND [ ]
AUTHOR: KE FAN
ADVISOR: Asst.Prof.Dr. Viriya Taecharungroj
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HEALYCARE-A VIRTUAL CLINIC [ ]
AUTHOR: ANDREAS FARKAS
ADVISOR: Assistant Professor Dr. Veera Bhatiasevi
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KANCHANABURI HOTEL RENOVATION PLAN [ ]
AUTHOR: KORNPROM MANOTCH
ADVISOR: Lect.Dr. Apiradee Wongkitrungrueng
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AN APPLICATION OF TAM IN ELECTRIC VEHICLE(EV) MARKET IN THAILAND [ ]
AUTHOR: PAPIMOL ARUNRATTANAMOOK
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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BUSINESS PLAN OF ONE STOP SERVICE FOR E-LOGISTIC [ ]
AUTHOR: APICHAYA WISITPHORNANAN
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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THE DETERMINANTS OF CAPITAL STRUCTURE FOR LOCAL BANKS IN THE CASE OF THAILAND [ ]
AUTHOR: PREECHA ANEKWASINCHAI
ADVISOR: Lecturer DR. BENJALUX SAKUNASINGHA
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BRAND VALUATION OF BIG BIKES [ ]
AUTHOR: VARADHIN AMONWATTANAYUENYONG
ADVISOR: Assistant Professor DR. YINGYOT CHIARAVUTTHI
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BUSINESS MODEL: A CONDOMINIUM DEVELOPMENT IN EKKAMAI AREA, BANGKOK, THAILAND [ ]
AUTHOR: PICHAYA TANSODE
ADVISOR: Lect.Dr. Apiradee Wongkitrungrueng
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A STUDY OF MOBILE ADVERTISING ACCEPTANCE IN THAILAND [ ]
AUTHOR: SOMSAK ANURAKKHE
ADVISOR: Lecturer Dr. CHANCHAI PHONTHANUKITITHAWORN
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ROM CROFT CAFE AND FARM BUSINESS PLAN [ ]
AUTHOR: KANJAPAS APINANTAWIT
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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WREATH DELIVERY-SERVICES PLATFORM IN THAILAND [ ]
AUTHOR: PANAREE RATTANAWICH
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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ANALYSIS OF SELECTIVE LEADERSHIP QUALITIES OF BUSINESS STUDENTS AT MUIC [ ]
AUTHOR: VIVITACHAI LORWATCHARAPORN
ADVISOR: Lecturer DR. CHAIRAWEE ANAMTHAWAT-KIERIG
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WHAT DRIVES EMPLOYEE ENGAGEMENT IN 10 LEADING PLACES TO WORK FOR: A REVIEW OF EMPLOYEES' VOICES ON GLASSDOOR.COM [ ]
AUTHOR: KAWEE WATTANA
ADVISOR: L.Dr. Malinvisa Sakdiyakorn
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IMPACT OF INDIVIDUAL AND NATIONAL VALUES ON JOB SATISFACTION AND ENGAGEMENT OF THAI EMPLOYEES IN MULTINATIONAL ORGANIZATIONS [ ]
AUTHOR: NAREERAT RATTAYASUK
ADVISOR: Asst.Prof.Dr. Supara Kapasuwan
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HOW IMPORTANT IS SOCIAL INFLUENCE IN CONSUMERS' RESPONSES TO ONLINE SOCIAL NETWORK ADS? [ ]
AUTHOR: THANAKORN CHARERNSOOK
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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FACTORS INFLUENCING CONSUMER'S INTENTION TO EAT CLEAN FOOD [ ]
AUTHOR: PANTAT PUTTACHAIYONG
ADVISOR: Lecturer Dr. APIRADEE WONGKITRUNGRUENG
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COINTEGRATION IN ASEAN STOCK MARKETS: 2014 THAILAND COUP [ ]
AUTHOR: PITTAPOL WATTANACHAI
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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FACTORS INFLUENCING E-LOYALTY IN FAST FASHION INDUSTRY IN THAILAND [ ]
AUTHOR: PANTHILA KONGBANTHUENG
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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THE CO-INTEGRATION BETWEEN SPOT PRICE AND FUTURE PRICE IN GOLD : EMPIRICAL EVIDENCE BASED ON THAILAND MARKET [ ]
AUTHOR: TOSPOL POONNAMSAI
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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THE EFFECT OF ONLINE RESTAURANT REVIEWS ON CUSTOMER VISITS [ ]
AUTHOR: SUPARA INGKAROJRIT
ADVISOR: Lecturer Dr. APIRADEE WONGKITRUNGRUENG
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A BUSINESS PLAN: HYDROPONICS FARMING IN NAKHONSAWAN PROVINCE [ ]
AUTHOR: PASIN KOTCHARIT
ADVISOR: Lect.Dr. Chairawee Anamthawat-Kierig
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IMPACT OF CUSTOMER PERCEIVED VALUE AND CUSTOMER'S PERCEPTION OF PUBLIC RELATION ON CUSTOMER LOYALTY IN LUXURY COSMETIC MARKET [ ]
AUTHOR: NUTTAKRITTA BHAKDEEPHANDHU
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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BUILDING BRAND EQUITY FOR LUXURY BAGS [ ]
AUTHOR: PARADEE SUTTHICHAEM
ADVISOR: Lecturer Dr. Dissatat Prasertsakul
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BRAND AND ATTRIBUTE EFFECTS ON COFFEE PRICE [ ]
AUTHOR: ANONGPORN WONGPAMUT
ADVISOR: Associate Professor DR. YINGYOT CHIARAVUTTHI
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MIGRATION PREPAID TO POST-PAID USING LOGISTIC REGRESSION [ ]
AUTHOR: NARINCHAI VORAWATPANICH
ADVISOR: Lecturer Dr. Ornlatcha Sivarak
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BUSINESS PLAN FOR HYDROPONIC FARMING [ ]
AUTHOR: PICHAYA LAOSIRICHON
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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AN INVESTIGATION OF PASSENGER PERCEIVED VALUE IN CHOOSING REGULAR TAXIS VERSUS MOBILE APPLICATION BASED TAXIS (UBER): A CASE STUDY OF BANGKOK, THAILAND [ ]
AUTHOR: NATTAKARN THEERALEELA
ADVISOR: Assistant Professor Dr. PRAOWPAN TANSITPONG
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CONSUMER CO-CREATION IN PRODUCT DEVELOPMENT: A COMPARISON AMONG DIFFERENT MOTIVATIONAL FACTORS AND DIFFERENT PRODUCT TYPES [ ]
AUTHOR: NANTIKARN SEEDAVONG
ADVISOR: Lecturer Dr. Kandapa Thanasuta
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ANTECEDENTS AND CONSEQUENCES OF FIRMS' BRAND LIKEABILITY: A CASE OF BANGKOK, THAILAND [ ]
AUTHOR: PANNARAI WAYUBOOT
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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FACTORS AFFECTING GENERATION Y'S INTENTION TO PURCHASE APPLE IPHONE X [ ]
AUTHOR: LE KHAC BAO DUY
ADVISOR: Assistant Professor Dr. VIRIYA TAECHARUNGROJ
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FACTORS THAT INFLUENCE HOTEL SELECTING AND BOOKING BEHAVIOR IN BANGKOK [ ]
AUTHOR: TANUT LEECHANKUL
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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THE INFLUENCE OF COUNTRY OF ORIGIN ON PURCHASE INTENTION OF PERSONAL PRODUCTS [ ]
AUTHOR: THANYAPORN KANCHANAWATEE
ADVISOR: Asst.Prof.Dr. Supara Kapasuwan
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FACTORS INFLUENCING CUSTOMER'S LOYALTY ON DIGITAL PAYMENT PLATFORM IN BANGKOK [ ]
AUTHOR: VASUTORN LEECHANKUL
ADVISOR: Lect. Dr. Dissatat Prasertsakul
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MODELING EXCHANGE RATE VOLATILITY USING GARCH MODELS: EMPIRICAL EVIDENCE OF THAI BAHT AGAINST MAJOR TRADING PARTNERS [ ]
AUTHOR: WEERAPONG CHANSANGRAT
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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CUSTOMER SATISFACTION AND LOYALTY TOWARDS RESTAURANTS IN THAILAND [ ]
AUTHOR: PORANIN TECHANUBAN
ADVISOR: Lecturer Dr. Viriya Taecharungroj
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FACTORS INFLUENCING THE INDUSTRIAL PURCHASE INTENTION OF RUBBER CHEMICALS FOR THE MANUFACTURING FIRMS IN RUBBER INDUSTRY [ ]
AUTHOR: GUNT KRANRATANASUIT
ADVISOR: Lecturer Dr. Varang Wiriyawit
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CONSUMER ATTITUDES TOWARD ONLINE SHOPPING IN THAILAND: A CASE OF CLOTHING BUSINESS [ ]
AUTHOR: CHANAPA KOPRASOPSUK
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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EDIBLE INSECTS AS INNOVATIVE FOODS: FACTORS AFFECTING CONSUMERS ADOPTION [ ]
AUTHOR: NUPAN JANCHAI
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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CUSTOMER SATISFACTION IN THE LIFE INSURANCE INDUSTRY AND ITS IMPACT ON CUSTOMER-SWITCHING INTENTIONS [ ]
AUTHOR: SOPHA KITTITHAMNUPHAP
ADVISOR: Lect.Dr. Dissatat Prasertsakul
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BUSINESS PLAN WELLNESS TOURISM SERVICE [ ]
AUTHOR: SARUDA LEELAMANEE
ADVISOR: Assistant Professor Dr. CHANCHAI PHONTHANUKITITHAWORN
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SOCIAL MEDIA USAGE AMONG B2B SALESPERSONS IN THAILAND INDUSTRIAL SECTOR [ ]
AUTHOR: WITCHULADA PETRUANG
ADVISOR: Asst.Prof.Dr. Ornlatcha Sivarak
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FACTORS INFLUENCING RETAIL BUSINESS RENTAL RATE [ ]
AUTHOR: TATHAYA RASARUGSE
ADVISOR: Asst. Prof. Dr. Yingyot Chiaravutthi
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UNDERSTANDING FRANCHISE BRAND SELECTION CRITERIA OF FRANCHISEE: A CASE STUDY OF BUBBLE TEA FRANCHISE INDUSTRY IN THAILAND [ ]
AUTHOR: JAKKRAPHAN POLPAK
ADVISOR: Lect.Dr. Malinvisa Sakdiyakorn
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UNDERSTANDING THE ADOPTION OF ENTERPRISE RESOURCE PLANNING (ERP) AMONG SMALL MEDIUM ENTERPRISES (SMEs) IN THAILAND'S EXPORT INDUSTRY [ ]
AUTHOR: ARVINDER KAUR CHHABRA
ADVISOR: Assistant Professor Veera Bhatiasevi
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OPTIMIZATION FRAMEWORK FOR TRANSPORTATION IN MANUFACTURER COMPANY [ ]
AUTHOR: ARTHIT CHAROENPITAKCHAI
ADVISOR: Lect. Dr. Benjalux Sakunassingha
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CONSUMER WILLINGNESS TO PAY FOR ORGANIC FOOD [ ]
AUTHOR: PEEWARA PRACHARUENGWIT
ADVISOR: Asst. Prof. Dr. Yingyot Chiaravutthi
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THE EFFECT OF EU AND USA ECONOMIES ON THE PRECIOUS METAL MARKETS [ ]
AUTHOR: NARISA PATHANASETHPONG
ADVISOR: Lect. Dr. Jun Jiang
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EXPLORATION OF THE FACTORS INVOLVED IN DECISION MAKING OF RETAILERS TO PURCHASE PRODUCTS THROUGH THE WHOLESALER BUSINESS IN THE SANITARY WARE BUSINESS IN THAILAND [ ]
AUTHOR: NICHARAT KANJANAHALUETAI
ADVISOR: Lecture Dr. Nipawan Thirawat
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SPREADSHEET SOFTWARE IN THE GENERATION Y-FACTORS INFLUENCING ADOPTION AND USAGE [ ]
AUTHOR: KARL HOEGER
ADVISOR: Assistant Professor Dr. Veera Bhatiasevi
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FACTORS AFFECTING PROFITABILITY OF LISTED BANKS IN ASIAN COUNTRIES [ ]
AUTHOR: CHUCHAI WONGTAVEERAT
ADVISOR: Asst. Prof. Dr. Supara Kapasuwan
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POST OPERATING PERFORMANCE AND ITS RELATIONSHIP TO MARKET PERFORMANCE OF IPOS FOR SMALL AND MEDIUM SIZED ENTERPRISES [ ]
AUTHOR: NAREEPORN KONGTHON
ADVISOR: Lect.Dr. Nipawan Thirawat
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CONSUMERS' WILLINGNESS TO PAY FOR FRONT-OF-PACKAGE NUTRITIONAL LABELS [ ]
AUTHOR: THITIPORN THANAVUTWATTHANA
ADVISOR: Asst.Prof.Dr. Yingyot Chiaravutthi
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INVESTIGATING THE COMPLEMENTARITY BETWEEN THAILAND AND AEC COUNTRIES' ECONOMIES [ ]
AUTHOR: TATCHAPHOL JIRA-ALONGKORN
ADVISOR: Assistant Professor Dr. Pandej Chintrakarn
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APPLICATION OF MODERN PORTFOLIO THEORY IN THE CASE OF THAI EQUITY MARKET [ ]
AUTHOR: KHANANGRAT RATTANATHORNCHAROENCHAI
ADVISOR: Lect. Dr. Jun Jiang
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A STUDY OF FACTORS INFLUENCING REPURCHASE INTENTION TOWARDS FUNCTIONAL DRINKS IN THAILAND [ ]
AUTHOR: AUTJIMA JAMRUSTHANASARN
ADVISOR: Assistant Professor SUPARA KAPASUWAN
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THE DETERMINANTS OF CAPITAL STRUCTURE FOR STEEL INDUSTRY IN THAILAND [ ]
AUTHOR: PHUTTIPORN SIRIPIPATH
ADVISOR: Lecture Dr. Benjalux Sakunasingha
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A STUDY OF VISUAL MERCHANDISING AND IMPULSE COSMETIC PURCHASE IN MULTI-BRAND BEAUTY STORES IN THAILAND [ ]
AUTHOR: PIRATCHAYAPHAT WISETPHATTHARASAK
ADVISOR: Lecturer Dr. APIRADEE WONGKITRUNGRUENG
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FOOD COURT DINERS SEGMENTATION [ ]
AUTHOR: SUVIPASH ASAWATHEPMETHA
ADVISOR: Assistant Professor Dr. VIRIYA TAECHARUNGROJ
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BUSINESS PLAN : BODY LOTION - BATH ADDICT [ ]
AUTHOR: PIMON IAMSRIPONG
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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PRICE DETERMINANTS, VARIABILITY AND NEGOTIATION PRACTICES IN UNDERGROUND MARKETS [ ]
AUTHOR: RICHARD ROBERT GAUMER
ADVISOR: Lect.Dr. Jesper Ole Doepping
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MULTICULTURAL COMPETENCE AS A SUCCESS FACTOR OF BORN-GLOBAL COMPANIES IN THAILAND [ ]
AUTHOR: PHATHARAPORN JITSAWANG ILIEV
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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THE INFLUENCING CHARACTERISTICS OF THE BOARD OF DIRECTORS ON FIRM PERFORMANCE : THE EVIDENCE FROM THAI LISTED COMPANIES [ ]
AUTHOR: CHONKANA NOPPAKUNSOMBOON
ADVISOR: Lecturer DR. BENJALUX SAKUNASINGHA
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CONSUMER'S RESPONSE TO INCOMPLETE INFORMATION ON LUXURY FASHION BRAND MAGAZINES [ ]
AUTHOR: MANA KHANIJOU
ADVISOR:
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HOW TRADERS VS.END-USERS MAKE A BIDDING DECISION FOR USED CONSTRUCTION MACHINERY [ ]
AUTHOR: NUTTIYAKORN SUTTIMAL
ADVISOR: Lecturer Dr. APIRADEE WONGKITRUNGRUENG
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BUSINESS PLAN: PHUKET WELLNESS RESORT [ ]
AUTHOR: UMAPORN VONGPIPUN
ADVISOR: Lecturer THANARERK THANAKIJSOMBAT
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SERVICE QUALITY OF CHAO PHRAYA EXPRESS BOAT : A PERSPECTIVE FROM THAI TOURISTS AND FOREIGNER TOURISTS [ ]
AUTHOR: CHORTHIP TOWORAKAJONKUN
ADVISOR: Lecturer Dr. Praowpan Tansitpong
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CONSUMER DECISION JOURNEY OF RAW FOOD AND BEVERAGE PURCHASES IN THAILAND [ ]
AUTHOR: YANISA TRAIYAN
ADVISOR: Assistant Professor Dr. VIRIYA TAECHARUNGROJ
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BUSINESS MODEL OF DOCUMENT STORAGE SERVICE [ ]
AUTHOR: TEERAVUT WANGAPIWAT
ADVISOR: Assistant Professor Dr. PRAOWPAN TANSITPONG
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USER BEHAVIOR, DEMOGRAPHICS, AND SERVICE FACTORS OF BEAUTY COURSE PACKAGES OFFERED BY BEAUTY CLINICS IN BANGKOK METROPOLIS [ ]
AUTHOR: CHULEEPORN WONGMONTHA
ADVISOR: Lecturer DR. CHAIRAWEE ANAMTHAWAT-KIERIG
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THE EFFECTS OF WEBSITE CONTENT ON CONSUMERS' ATTITUDE AND BRAND PERCEPTION IN THE AUTOMOTIVE TIRE INDUSTRY IN BANGKOK [ ]
AUTHOR: TANAKORN UDOMSINPRASERT
ADVISOR: Assistant Professor Dr. Supara Kapasuwan
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PORTFOLIO OPTIMIZATION SIMULATION BY FUNDAMENTAL - BASED MARKET COMPARATIVE METHOD PRE AND POST FINANCIAL CRISIS IN 2008 [ ]
AUTHOR: PORNPATCHARA THAITHATKUL
ADVISOR: Lect. Dr. Jun Jiang
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FACTORS DRIVING CONSUMERS' ONLINE FASHION PURCHASE BEHAVIOR [ ]
AUTHOR: SUKRIT YAU
ADVISOR: Lecturer DR. CHAIRAWEE ANAMTHAWAT-KIERIG
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FACTORS DRIVING BEHAVIOUR OF UNDERGRADUATE STUDENTS IN BANGKOK VISITING COFFEE SHOPS AS THEIR SELF-STUDY PLACE [ ]
AUTHOR: KAMPIRA KHOMAPHAT
ADVISOR: Lecture Dr. Chairawee Anamthawat-Kierig
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FACTORS INFLUENCING CONSUMERS' PERCEIVED HEALTHINESS AND WILLINGNESS TO USE FUNCTIONAL DRINKS IN THAILAND [ ]
AUTHOR: THITARAT WORAWITPHINYO
ADVISOR: Lecture Dr. Dissatat Prasertsakul
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THE DETERMINANTS OF CAPITAL STRUCTURE FOR ASEAN EXCHANGES [ ]
AUTHOR: ANTICHA SUVICHANWORRASIN
ADVISOR: Lect. Dr. Benjalux Sakunasingha
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THE DEMOGRAPHIC DETERMINANTS OF HEMP PRODUCT PURCHASE DECISION IN THAILAND [ ]
AUTHOR: KANIT MUANGNIL
ADVISOR: Lecturer DR. CHAIRAWEE ANAMTHAWAT-KIERIG
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AN EXPLORATION OF HOTEL MANAGEMENT CONTRACTS : A CASE OF A THAI HOTEL MANAGEMENT COMPANY [ ]
AUTHOR: THITIMA POTIRAT
ADVISOR: Lecturer Dr. VEERADES PANVISAVAS
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SUPPLY CHAIN OF THAI SHRIMP, AND ITS COMPETITIVENESS IN THE U.S. MARKET [ ]
AUTHOR: TRIN TAPANYA
ADVISOR: Lecturer Dr. NUNTANA UDOMKIT
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CUSTOMER PERCEPTION FOR BRANDED AND NON BRANDED BABY APPARELS [ ]
AUTHOR: KETAN SONI
ADVISOR: Lecturer Dr. Chairawee Anamthawat-Kierig
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THE RELATIONSHIP BETWEEN CUSTOMERS' PERCEPTION AND PURCHASING INTENTION OF DETACHED HOUSES: A CASE STUDY BETWEEN LAND AND HOUSES VERSUS SANSIRI [ ]
AUTHOR: JARUPA IMNAK
ADVISOR: Assistant Professor SUPARA KAPASUWAN
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IDENTIFYING FACTORS THAT INFLUENCE INTENTION TO ADOPT QR CODE AMONG FIRMS IN THAILAND [ ]
AUTHOR: NUTTAWAT LIMPIPOUNPAIBOON
ADVISOR: Assistant Professor Veera Bhatiasevi
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FACTORS AFFECTING PURCHASE INTENTION OF ORGANIC VEGETABLES IN BANGKOK [ ]
AUTHOR: HYO YEON SON
ADVISOR: Assistant Professor SUPARA KAPASUWAN
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VOLUNTARY DISCLOSURE OF ENVIRONMENTAL ACCOUNTING IN THAI LISTED COMPANIES BEFORE AFTER THE GREAT FLOOD 2011 [ ]
AUTHOR: KAMOLPHAT JONGJAISURATHAM
ADVISOR: Lect. Dr. Jun Jiang
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THE INVESTIGATION OF BUYING INTENTION TOWARDS ONLINE GROCERY PRODUCTS IN THAILAND [ ]
AUTHOR: PHORANEE LOKETKRAWEE
ADVISOR: Assistant Professor Veera Bhatiasevi
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FACTORS AFFECTING COFFEE SHOP REVISIT INTENTION: A CASE OF STARBUCKS [ ]
AUTHOR: KEMNUJ MASCHAVALIT
ADVISOR: Assistant Professor SUPARA KAPASUWAN
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CAN THE MAGIC FORMULA BEAT THE THAI AND JAPANESE MARKETS TOO? [ ]
AUTHOR: YOSUKE KAKINUMA
ADVISOR: Lecturer Dr. Thanarerk Thanakijsombat
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STUDY OF THE RELATIONSHIP BETWEEN THAI LOW-INCOME EARNERS' PROFILES TOWARDS DISCIPLINED PERSONAL FINANCIAL PLANNING [ ]
AUTHOR: SUPHICHA BOORANAVITAYAPORN
ADVISOR: Lecturer Dr. Benjalux Sakunasingha
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THE INFLUENCE OF DIFFERENT CUSTOMER GENERATIONS ON EXPECTATION AND PERCEPTION OF SERVICE QUALITY AND SATISFACTION IN THE GOVERNMENT SAVINGS BANK [ ]
AUTHOR: TUANGTHONG PONGKAJORN
ADVISOR: Assistant Professor SUPARA KAPASUWAN
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FACTOR INFLUENCING THE CUSTOMER LOYALTY IN LOW COST AIRLINE MARKET IN THAILAND [ ]
AUTHOR: PONLAKORN KITSIRIWATTANAKUL
ADVISOR: Lecturer Dr. DISSATAT PRASERTSAKUL
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A STUDY OF THE FACTORS AFFECTING CUSTOMER SATISFACTION AND BRAND LOYALTY REGARDING SAMSUNG SMARTPHONES IN BANGKOK, THAILAND [ ]
AUTHOR: LALIDA PONGPITAKKUL
ADVISOR: Assistant Professor Dr. Supara Kapasuwan
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TOURISTS' PERCEPTION ON AND INTENTION TO STAY AT CAPSULE HOTEL IN BANGKOK [ ]
AUTHOR: NUANWAN AMORNPORNWIWAT
ADVISOR: Assistant Professor Dr. Supara Kapasuwan
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COMMON BIASES IN MANAGERIAL DECISIONS : A CASE STUDY OF MBA STUDENTS IN THAILAND [ ]
AUTHOR: CHINNAWUT JEDSADAYANMETA
ADVISOR: Lecture Dr. Dolchai La-ornual
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EXPERIMENTAL EVIDENCE FROM THE ULTIMATUM GAME IN THAILAND [ ]
AUTHOR: TUNYAPACH NARKWACHRA
ADVISOR: Asst. Prof. Dr. Yingyot Chiaravutthi
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THE POTENTIAL IMPLEMENTATION OF BALANCED SCORECARD IN BOUTIQUE HOTELS WITHIN BANGKOK [ ]
AUTHOR: BUPPA PADUNGKITCHAROEN
ADVISOR: Lect. Dr. Benjalux Sakunasingha
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THE FOREIGN EXCHANGE RATE EXPOSURE OF THAI FIRMS [ ]
AUTHOR: PATCHARA NIYOMSUB
ADVISOR: Lect. Dr. Pandej Chintrakarn
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AN ECONOMIC EXPERIMENT OF COMPETITION AND CULTURE IN THAILAND [ ]
AUTHOR: KAWEEPHUN YOTHINNORRATHAM
ADVISOR: Asst. Prof. Dr. Yingyot Chiaravutthi
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VALUE INNOVATION IN DETERMINING INDUSTRY COMPETITIVESS : A STUDY OF THE THAI CONVENIENCE STORE INDUSTRY [ ]
AUTHOR: KULWADEE WORACHAIYUT
ADVISOR: Lect. Dr. Malinvisa Sakdiyakorn
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AN EXPERIMENT ON TRUST, RECIPROCITY AND ALTRUISM IN THAILAND : THE INFLUENCE OF CULTURE, SOCIAL DISTANCE AND COMMUNICATION [ ]
AUTHOR: KAJORNSIRI AUIMANACHAI
ADVISOR: Asst.Prof.Dr. Yingyot Chiaravutthi
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AN ANALYSIS OF MOBILE BANKING USAGE AND ITS DETERMINING FACTORS IN THAILAND [ ]
AUTHOR: TRAN HOANG PHUONG
ADVISOR: Lecturer Dr. Chairawee Anamthawat-kierig
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THE BRANDING CHALLENGE BETWEEN IPHONE AND BLACKBERRY FROM THE THAI CONSUMERS PERSPECTIVE [ ]
AUTHOR: NUTTIPA TUANRUNGROJ
ADVISOR: Lect.Dr. Chairawee Anamthawat-kierig
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FAIRNESS AND OTHER SOCIAL-REGARDING BEHAVIORS IN DICTATOR GAME : A CASE OF THAILAND [ ]
AUTHOR: WARATHIP CHANTHADAMRONGRAT
ADVISOR: Asst. Prof. Dr. Yingyot Chiaravutthi
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CORPORATE INVESTMENT AND FINANCIAL CONSTRAINTS : A CASE OF THAI CORPORATIONS [ ]
AUTHOR: CHANATIP PUMHIRAN
ADVISOR: Lect. Dr. Jun Jiang
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BARGAINING AND MARKETING BEHAVIOR : AN EXPERIMENTAL STUDY BY USING THE ULTIMATUM GAME [ ]
AUTHOR: CHONLADA THANAMAHAMONGKHOL
ADVISOR: Asst. Prof. Dr. Yingyot Chiaravutthi
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FACTORS INFLUENCING CONSUMERS PATRONIZING THE THAILAND PHILHARMONIC ORCHESTRA [ ]
AUTHOR: JURIS LAKUTIS
ADVISOR: DR. Chairawee Anamthawat-kierig
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ANALYSING THE IMPACT OF THE INTERNET PENETRATION ON THE INTERNATIONAL TRADE : CROSS-COUNTRY EVIDENCE [ ]
AUTHOR: NAPARAT VICHIENPRAKARN
ADVISOR: Lect. Dr. Pandej Chintrakarn
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BABY BOOMERS AND GENERATION X'S PERCEPTION TOWARD GENERATION Y BEHAVIOR IN THE WORKPLACE : A STUDY OF ARCHITECTURAL ORGANIZATION [ ]
AUTHOR: PICHAYA CHALOEYKITTI
ADVISOR: Lect. Dr. Malinvisa Sakdiyakorn
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SKILL-BASED FACTORS LEADING TO THE SUCCESS OF HIGH PERFORMING AMWAY BUSINESS OWNER : A CASE STUDY OF AMWAY CORPORATION (THAILAND) [ ]
AUTHOR: NAPAPORN CORRADINI
ADVISOR: Lect. Dr. Malinvisa Sakdiyakorn
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HOW BRANDING AFFECTS THE THAI CONSUMER BEHAVIOUR IN THE JEANS FASHION INDUSTRY WITHIN BANGKOK METROPOLITAN? [ ]
AUTHOR: PORNTHEP KAMOLVISIT
ADVISOR: Lect.Dr. Chairawee Anamthawat-kierig